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How to authentically recruit and connect with consumers via brand licensing in 2023In today’s world, it’s not just about sales and flogging products - brands must stand for something and be a part of positive change that earns loyal and prospective customer’s respect. The licensing industry must pivot in line with this in order to remain relevant.
Why brands need to target more personallyIn a world where everything is rapidly moving and consumers are expected to retain information at lightning speeds, it’s undoubtedly imperative for brands to stand out. For the sake of this article, we’re going to take a deep dive into the world of loyalty in partnerships and personal targeting in marketing.
Brand partnerships across live experiencesIdeating new ways to excite consumers during covid was a tough task. In 2020, the world of in-person came to a halt, but brands got creative to fit the new mould of the virtual world.
Authenticity and Culture in Brand PartnershipsPartnerships, either with other brands or celebrities, can be incredibly successful tools for brands to establish their cultural credibility, build deeper emotional connections with their consumers and raise their brand profile.
Highlights
- Authenticity and Culture in Brand PartnershipsPartnerships, either with other brands or celebrities, can be incredibly successful tools for brands to establish their cultural credibility, build deeper emotional connections with their consumers and raise their brand profile.
- Brand partnerships across live experiencesIdeating new ways to excite consumers during covid was a tough task. In 2020, the world of in-person came to a halt, but brands got creative to fit the new mould of the virtual world.
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Festival season may be over, but brand activation is back.In the face of the summer season’s initial collapse, which began with the decision to reschedule Glastonbury despite their efforts to move ‘Heaven and Earth’, festival season returned. The window of opportunity for brands looking to build an in-person connection on a level playing field (quite literally), finally reopened after 2 years of music lovers waiting to dance, thrash and stage dive without the risk of infection.
Growing your partnerships in 2021-22A 5-point plan in driving new relationships with brands- Authenticity and Culture in Brand PartnershipsPartnerships, either with other brands or celebrities, can be incredibly successful tools for brands to establish their cultural credibility, build deeper emotional connections with their consumers and raise their brand profile.
Brand partnerships and e-sports post pandemicAt the start of 2020, and the global pandemic, the brand partnerships team here at Ingenuity predicted a high rise in interest of esports and brand sponsorship collaborations.- Brand partnerships across live experiencesIdeating new ways to excite consumers during covid was a tough task. In 2020, the world of in-person came to a halt, but brands got creative to fit the new mould of the virtual world.
- Why brands need to target more personallyIn a world where everything is rapidly moving and consumers are expected to retain information at lightning speeds, it’s undoubtedly imperative for brands to stand out. For the sake of this article, we’re going to take a deep dive into the world of loyalty in partnerships and personal targeting in marketing.
- How to authentically recruit and connect with consumers via brand licensing in 2023In today’s world, it’s not just about sales and flogging products - brands must stand for something and be a part of positive change that earns loyal and prospective customer’s respect. The licensing industry must pivot in line with this in order to remain relevant.