Welcome to the
For Brands
View all- The Rise of CGI: Transforming the Marketing and Advertising LandscapeWhat is CGI? CGI, or computer-generated imagery, is the creation of visual content with technology, a technic that involves 3D modelling, animation and rendering to produce lifelike visuals ranging from fantastical worlds to hyper-realistic product rendering.
- Empowering Change: The Role of Agencies in the Booming FemTech IndustryThe FemTech industry has experienced a recent boom in the market. Innovative products have been supported with bold campaigns, born out of the need to address long-standing problems that women have been facing in the health industry.
- Out of home and into your mindOut of home (OOH) advertising is a powerful tool in any marketer's arsenal. When used effectively, it enables brands to leap into the public consciousness, tapping into the ever-evolving consumer landscape and embedding themselves in the cultural lexicon.
- How can brands navigate an increasingly polarised world using dataWebinar by ACNE. This session offers a roadmap for brands to connect authentically to their consumers.
- How creatives are navigating the ethical and moral boundaries of AIWe’ve seen Donald Trump being wrestled to the ground by police officers, Pope Francis looking swanky in his puffer jacket, and a recent series of Taylor Swift inspired explicit deepfake images.
- Was AI the biggest talking point in marketing for 2023 (besides the Barbie movie)?With the latest digital innovations now bringing AI to the forefront of marketers' minds - how will these new tools redefine creativity in 2024?
- The Double Standard of Sex Appeal: Sex sells, but not for women
- Thanks for Watching my Christmas Ad! Please Like and Subscribe …Christmas ads in 2023, brands compete for online metrics and impressions and success is measured not only by sales but also by views, engagements, and impressions, emphasizing the importance of creativity to make a lasting impact .
- Where does great creative work come from, really?The strength of the agency/client relationship is in fact the most important variable influencing marketing success. The relationship is the ‘magic sauce’ for creativity.
- Growing in Grocery: The Northern FMCG Debate 2023Watch a panel of experts depate the forcing driving the transformation of FMCG
Masterclasses
View all- Your Customer doesn't Care about Channels: How to Start Thinking Like ThemYour customer doesn’t care about channels, how to start thinking like them. We live in a world where as marketers we are hung up on specialisms and channels and it causes us to create divides and siloes.
- The Use Cases for 1PD in Performance MarketingThe many use cases for First party data (1PD) in performance marketing. The phasing out of third-party cookies (3PC) has dominated the headlines in digital performance marketing for a couple of years and whilst tech platforms have offered up solutions and brands have doubled down on growing their 1PD,
- Problems in the Media Ecosystem and What we need to do to Change themThere is a crisis of short-termism in Media. In the past decade there has been a race to the bottom. Media tactics that prioritize price over everything, too much focus on vanity metric, data availability and use changes, and Facebook and Google dominating ad spend and data collection.
- Igniting viral moments through physical experiences that drive ROIDiscover the key principles we use to create viral moments that actually drive sales.
- Why we need to see more of 'the big picture' when it comes to experientialThe glitz, glamour and galore. Just think of what was arguably 2023’s biggest viral event moment - when The Sphere in Las Vegas launched.
- Why adblock will become our ally in 2024In the age of mass fragmentation and the demise of third-party cookies, the resistance against mass advertising will contribute to the growth of IRL experiences.
- Who's afraid of the big bad evalutionGood Relations, demystifies the thorny issue of measurement giving a clear structure on how to set out, track and report campaigns
- Taking an 'Audience First' approach to impactGrayling discuss how they integrate the digital and media metrics familiar to many with primary audience research to give clients a holistic understanding of PR impact.
- If you don't ask the right questions, you won't get the right answersSplendid discuss will explore why brands need to be measuring in a people-first cultural context, not a self-serving communications context
- How to Use Chatbots BetterBig Group will explain in simple terms how the LLMs work and therefore how they can best be used to make our jobs in marketing easier.
For Agencies
View all- How to scale an agency: top five tips to grow your client baseWhether you’re starting an agency, scaling it up, or have a long-established business, growing your client base is no easy task. From defining your growth goals to developing a scalable business model, achieving success in such a crowded field requires careful planning, a willingness to push boundaries, and a desire to learn from your successes and failures.
- A human touch is still needed during crisesWe reached out to our research partners over at ImpactSense and together we surveyed 150 senior PR and communications professionals about their willingness to adopt Artificial Intelligence (AI) – and for what purposes.
- How to BOSS a New-Business MeetingFor marketing, PR, and creative professionals, new business meetings are sometimes an unwelcome, if necessary, addition to already busy schedules.
- What to Say and How to Say ItThis was also a comment on the ephemeral nature of the trade media: today’s razor-sharp insight is tomorrow’s greasy food wrapper.
- I Wanna Be With You EverywhereAs the great Fleetwood Mac once described, there’s nothing worse than being Second Hand News. In other words, don’t let someone beat you to your own message: take centre stage yourself.
- When AI Writes Cheques Our Asses Can’t Cash!
- Virtue InterviewWe speak to Virtue and explore the importance of brands being inside culture and their predictions for 2023.
- Inspiring Northerners: Episode 3 Lucy Smith Head of Development at Wise Owl Films and HOOTLucy Smith is a passionate northerner laser-focused on growing Yorkshire's world-class screen industries and she's spearheading the fight against the "bucolic plague" that pigeonholes how the north is seen by London-based commissioners.
- Inspiring Northerners: Episode 2 Stuart Clarke MBE, Co-Founder and Festival Director of the Leeds Digital FestivalIn episode 2 of Inspiring Northerners George Vann chats with Stuart Clarke MBE, Co-founder and Festival Director of the Leeds Digital Festival, the largest open tech event in the UK.
- Don't Underestimate the Role of Procurement in the Pitch ProcessThe time for revolution in marketing procurement is now - so the argument goes. We’re already seeing a big shift in the way brands think: less saving, more value. Procurement demands fewer potential partners and healthier rosters with strengthened relationships. This can hopefully rid the procurement profession of bad practice. Cue The Positive Pitch Pledge.
Ingenuity Events
View all- Shopper & Influential MarketingThis panel discussion focused on the evolving landscape of shopper and experiential marketing, featuring three esteemed industry leaders, Michael Brown, CEO of Asociate, Grace Charge, Director of Brand Experience and Partnerships at Westfield Rise, and Nancy Cullen, CEO and Founder at Space and People.
- Influencer & Social MediaThis discussion focuses on the dynamic field of influencer and social media marketing, featuring two esteemed industry leaders Dom Dwight, Strategy and Innovation Director at Bettys & Taylors of Harrogate and Lindsay Turner, Director of Marketing and Communications at LADbible.
- Artificial IntelligenceThis panel discussion focuses on the transformative role of AI in commerce and advertising, featuring two esteemed industry leaders Swagat Choudhury, Global Director Commerce at Mars Wrigley and Brian Ludwicki, Data and Technology Director Digital Commerce at Assembly.
- Content ProductionWe had the chance to delve into the ever-evolving world of content production with two renowned industry leaders: Matt Berry, former Head of Brand at Channel 4, and Ben Ingle, Business Director at Stink Studio.
- Ingenuity Events: Agency FAQsIn this FAQ video, the Events team tackle the most commonly answered questions by agencies. Stay for the bloopers.
- How to succeed with brands at Ingenuity’s new business eventsWith our new business events driving so much success for agencies in 2022, we’re hoping 2023’s calendar of events will be no different. But what can our team tell you about getting the most out of the day?
- The great eight - The 8 success stories of Ingenuity eventsOver the 14 years of events running, we’ve been lucky enough not to just match brands and agencies, but also watch how their relationships have grown and the success of the content they’ve generated.
- The end-to-end process of Ingenuity’s New Business eventsBeing at the forefront of driving new business for agencies (sat on both sides of the coin in terms of client side and agency side) our CEO and Founder, Chris Kemp, came up with the brilliant idea of leveraging this and bringing agencies and brands together in a different way, not explored before.
- Making 20 Minutes Count
- 10 agency tips on creating chemistry with brandsIn the room an agency sells itself, its team and its services, in the hope of winning a new client, and a brand meets a pool of potential agencies who are qualified to nail their live briefs. If there’s chemistry, a new business relationship is born.