Welcome to the 

Masterclass

Report
What brands do consumers want to see at Festivals in 2023?

Masterclass
Earning your place in Youth Culture

Interview
Exclusive Interview with L'Oréal's CMDO, Lex Bradshaw-Zanger

New Interview
We speak to Jeremy Hayward of Lloyds Banking group on their Marketing Mix

Explainer
Top 5 Tips to winning the Chemistry session during the Pitch Process

Report
The Metaverse: a new way for banks to engage youths
For Brands
View all- What is the Marketing Procurement ClubFind out what the Marketing Procurement Club is all about
- What brands do consumers want to see at Festivals in 2023?With FMCG brand budgets on the decrease across live events, which brands should be investing in festivals? 1000 festivalgoers reveal all.
- CDMO at L'Oréal talks their marketing mixWe sit down to discusss the Marketing Mix at L'Oréal
- The Marketing Mix of Lloyds Banking GroupA unique look at the Marketing Mix at Lloyds Banking Group.
- Nobody does it Meta...How to grow brands in the MetaverseThis video discusses how Web 3 is defined by ownership and control over privacy, the importance of brands being authentic in this space and what opportunities are available at every brand’s fingertips.
- The Experts Shaping the Future of the MetaverseThe agencies leading the metaverse-agenda come together to answer the important questions
- Why conversations are key to digital marketing successThe tail end of the 90s heralded the very beginning of marketing’s long term love affair with the internet. A relationship that has altered the way brands communicate with consumers forever. It started with enabling people to find and receive information, but boy has that changed. We’re looking at you, social media.
- The Metaverse: A New Way for Banks to Engage YouthsAn array of brands are beginning to build a metaverse infrastructure. One industry however has not been quick off the mark...banking.
- Alcohol RoundtableWith the market for Low & No products having exploded over the last couple of years and the growth showing no signs of slowing, it is an incredibly exciting time for the category
- Rise of the FinfluencerA roundtable taking a deep dive into the rise and impact of influencer marketing across financial services
Masterclasses
View all- Building Trust Through Health Equity - The Pharma Value ChainRAPP help to explain the method of building trust in the health industry and guide you through the value chain
- Gender Matters: Exploring the Impact on Healthcare and PharmaMcCann discuss the Gender Pain gap
- Digital Opinion Leaders - The Essential solution to maximising your TOF omni-channel strategyDigital Opinion Leaders (DOLs) are the new KOLs and powerful influencers in today’s healthcare landscape.
- Navigating the New Mum Economy in Healthcare and PharmaMillennial and Gen Z mums are willing to tap into their $20tr spending power on themselves, but what will they spend it on with so few products on the market?
- Earning your place in Youth CultureLivity tell you why your brand needs to earn their place in youth culture (and how to do it).
- Roots + Codes - The Brand Rules of Engagement in MusicTruant explain how a brand can engage credibly and authentically in music scenes
- Sonic Branding on Social
- Demystifiying Music: How to work effectively with music at any price point and have fun doing itBBH explore and dispel some of the myths around music in advertisement
- Five Golden Rules to help your music cut throughImpero present their 5 golden rules on using music in advertising
- Roots + Codes - The Brand Rules of Engagement in MusicTruant explain how a brand can engage credibly and authentically in music scenes
For Agencies
View all- Inspiring Northerners: Episode 3 Lucy Smith Head of Development at Wise Owl Films and HOOTLucy Smith is a passionate northerner laser-focused on growing Yorkshire's world-class screen industries and she's spearheading the fight against the "bucolic plague" that pigeonholes how the north is seen by London-based commissioners.
- Inspiring Northerners: Episode 2 Stuart Clarke MBE, Co-Founder and Festival Director of the Leeds Digital FestivalIn episode 2 of Inspiring Northerners George Vann chats with Stuart Clarke MBE, Co-founder and Festival Director of the Leeds Digital Festival, the largest open tech event in the UK.
- Don't Underestimate the Role of Procurement in the Pitch ProcessThe time for revolution in marketing procurement is now - so the argument goes. We’re already seeing a big shift in the way brands think: less saving, more value. Procurement demands fewer potential partners and healthier rosters with strengthened relationships. This can hopefully rid the procurement profession of bad practice. Cue The Positive Pitch Pledge.
- Key Factors Driving 2023 Pitches and How to WINAfter 17 years working with brands of all shapes and sizes, we’ve narrowed down the top drivers of the new business/pitch market, particularly in the ‘creative’ space.
- Inspiring Northerners: Episode 1 Phil Cookson, Co-Founder School of ThoughtIn this vodcast series we chat to Inspiring Northerners to discover how they got to where they are now & what drives them.
- Cultural Moments, Impact on Brands and the Fempowerment Wave with Helen JamesWe sat down with Helen James, CEO at CPB Europe and talked watershed cultural moments and the impact on brands riding the fempowerment wave.
- World Mental Health Day 2022: PUSH Mind & Body x IngenuityCate Murden Founder & CEO of PUSH Mind & Body sits down with us to discuss World Mental Health Day 2022
- Meet our COOCOO Karl Loudon talks TEDX, what's next for Ingenuity and our clients
- To Link-in... or not to Link-inYears ago, I sat in a meeting with an agency's top talent, in which there was a 20-minute discussion about whether to “link in” with a prospect before or after a meeting. The days of this being the only thing to think about on the platform are long gone......
- What 50 brands said about the agency shop windowIt’s been a bizarre couple of years. The agency landscape and a client’s ‘marketing mix’ has changed considerably. However, have the rules of attraction between clients and agencies changed to the same extent?
Ingenuity Events
View all- Ingenuity Events: Agency FAQsIn this FAQ video, the Events team tackle the most commonly answered questions by agencies. Stay for the bloopers.
- How to succeed with brands at Ingenuity’s new business eventsWith our new business events driving so much success for agencies in 2022, we’re hoping 2023’s calendar of events will be no different. But what can our team tell you about getting the most out of the day?
- The great eight - The 8 success stories of Ingenuity eventsOver the 14 years of events running, we’ve been lucky enough not to just match brands and agencies, but also watch how their relationships have grown and the success of the content they’ve generated.
- The end-to-end process of Ingenuity’s New Business eventsBeing at the forefront of driving new business for agencies (sat on both sides of the coin in terms of client side and agency side) our CEO and Founder, Chris Kemp, came up with the brilliant idea of leveraging this and bringing agencies and brands together in a different way, not explored before.
- Making 20 Minutes Count
- 10 agency tips on creating chemistry with brandsIn the room an agency sells itself, its team and its services, in the hope of winning a new client, and a brand meets a pool of potential agencies who are qualified to nail their live briefs. If there’s chemistry, a new business relationship is born.
- What's new for matchmaking events in 2022It’s been almost 13 years since we launched our connect events business back in 2009; back when Apple’s latest product was the iPhone 4, Wikipedia had only half of their 6.5 million article bank and only a ¼ of 2023’s 4.66 billion digital natives were using the internet.