Welcome to the 

Masterclass

Report
What brands do consumers want to see at Festivals in 2023?

Masterclass
Earning your place in Youth Culture

Interview
Exclusive Interview with L'Oréal's CMDO, Lex Bradshaw-Zanger

New Interview
We speak to Jeremy Hayward of Lloyds Banking group on their Marketing Mix

Explainer
Top 5 Tips to winning the Chemistry session during the Pitch Process

Report
The Metaverse: a new way for banks to engage youths
For Brands
View all- Where does great creative work come from, really?The strength of the agency/client relationship is in fact the most important variable influencing marketing success. The relationship is the ‘magic sauce’ for creativity.
- Growing in Grocery: The Northern FMCG Debate 2023Watch a panel of experts depate the forcing driving the transformation of FMCG
- What is the Marketing Procurement ClubFind out what the Marketing Procurement Club is all about
- What brands do consumers want to see at Festivals in 2023?With FMCG brand budgets on the decrease across live events, which brands should be investing in festivals? 1000 festivalgoers reveal all.
- CDMO at L'Oréal talks their marketing mixWe sit down to discusss the Marketing Mix at L'Oréal
- The Marketing Mix of Lloyds Banking GroupA unique look at the Marketing Mix at Lloyds Banking Group.
- What is CMO of the Future?Find out what CMO of the Future is all about
- Nobody does it Meta...How to grow brands in the MetaverseThis video discusses how Web 3 is defined by ownership and control over privacy, the importance of brands being authentic in this space and what opportunities are available at every brand’s fingertips.
- What is the Marketing Procurement ClubFind out what the Marketing Procurement Club is all about
- The Experts Shaping the Future of the MetaverseThe agencies leading the metaverse-agenda come together to answer the important questions
Masterclasses
View all- The Impending Age of Retail ChaosJoin Live & Breathe as they examine new tech in the retail sector and how it could affect the shopper journey
- Cracking The Complex Consumer JourneyJoin Initials CX as they showcase a new framework that ensures your brand or services become memorable and distinctive across a more complex path to purchase.
- Maintaining Human Connections within the World of AIIn this masterclass, Innocean will talk about the importance of creating human connections at the heart of our communications within a world that is being transformed by AI.
- Unleashing Creative Brilliance: The AI Advantage in Social Media Marketingeight&four discuss the new AI tools at the disposal of the creative industry
- 202Z - State of a GenerationPart of the Gen Z Unlocked Masterclass Series. Hear from Zeno London.
- Advertising to Gen ZPart of the Gen Z Unlocked Masterclass Series. Hear from Trio Media on Advertising to Gen Z
- 3 Gen Z Stereotypes and how to avoid themPart of the Gen Z Unlocked Masterclass Series. Hear from Impero.
- The Value Exchange: How to build brand value from inside youth culturePart of the Gen Z Unlocked Masterclass Series. Hear from Virtue and the importance of Youth Culture
- Building Trust Through Health Equity - The Pharma Value ChainRAPP help to explain the method of building trust in the health industry and guide you through the value chain
- Gender Matters: Exploring the Impact on Healthcare and PharmaMcCann discuss the Gender Pain gap
For Agencies
View all- Virtue InterviewWe speak to Virtue and explore the importance of brands being inside culture and their predictions for 2023.
- Inspiring Northerners: Episode 3 Lucy Smith Head of Development at Wise Owl Films and HOOTLucy Smith is a passionate northerner laser-focused on growing Yorkshire's world-class screen industries and she's spearheading the fight against the "bucolic plague" that pigeonholes how the north is seen by London-based commissioners.
- Inspiring Northerners: Episode 2 Stuart Clarke MBE, Co-Founder and Festival Director of the Leeds Digital FestivalIn episode 2 of Inspiring Northerners George Vann chats with Stuart Clarke MBE, Co-founder and Festival Director of the Leeds Digital Festival, the largest open tech event in the UK.
- Don't Underestimate the Role of Procurement in the Pitch ProcessThe time for revolution in marketing procurement is now - so the argument goes. We’re already seeing a big shift in the way brands think: less saving, more value. Procurement demands fewer potential partners and healthier rosters with strengthened relationships. This can hopefully rid the procurement profession of bad practice. Cue The Positive Pitch Pledge.
- Key Factors Driving 2023 Pitches and How to WINAfter 17 years working with brands of all shapes and sizes, we’ve narrowed down the top drivers of the new business/pitch market, particularly in the ‘creative’ space.
- Inspiring Northerners: Episode 1 Phil Cookson, Co-Founder School of ThoughtIn this vodcast series we chat to Inspiring Northerners to discover how they got to where they are now & what drives them.
- Cultural Moments, Impact on Brands and the Fempowerment Wave with Helen JamesWe sat down with Helen James, CEO at CPB Europe and talked watershed cultural moments and the impact on brands riding the fempowerment wave.
- World Mental Health Day 2022: PUSH Mind & Body x IngenuityCate Murden Founder & CEO of PUSH Mind & Body sits down with us to discuss World Mental Health Day 2022
- Meet our COOCOO Karl Loudon talks TEDX, what's next for Ingenuity and our clients
- To Link-in... or not to Link-inYears ago, I sat in a meeting with an agency's top talent, in which there was a 20-minute discussion about whether to “link in” with a prospect before or after a meeting. The days of this being the only thing to think about on the platform are long gone......
Ingenuity Events
View all- Ingenuity Events: Agency FAQsIn this FAQ video, the Events team tackle the most commonly answered questions by agencies. Stay for the bloopers.
- How to succeed with brands at Ingenuity’s new business eventsWith our new business events driving so much success for agencies in 2022, we’re hoping 2023’s calendar of events will be no different. But what can our team tell you about getting the most out of the day?
- The great eight - The 8 success stories of Ingenuity eventsOver the 14 years of events running, we’ve been lucky enough not to just match brands and agencies, but also watch how their relationships have grown and the success of the content they’ve generated.
- The end-to-end process of Ingenuity’s New Business eventsBeing at the forefront of driving new business for agencies (sat on both sides of the coin in terms of client side and agency side) our CEO and Founder, Chris Kemp, came up with the brilliant idea of leveraging this and bringing agencies and brands together in a different way, not explored before.
- Making 20 Minutes Count
- 10 agency tips on creating chemistry with brandsIn the room an agency sells itself, its team and its services, in the hope of winning a new client, and a brand meets a pool of potential agencies who are qualified to nail their live briefs. If there’s chemistry, a new business relationship is born.
- What's new for matchmaking events in 2022It’s been almost 13 years since we launched our connect events business back in 2009; back when Apple’s latest product was the iPhone 4, Wikipedia had only half of their 6.5 million article bank and only a ¼ of 2023’s 4.66 billion digital natives were using the internet.