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With FMCG brand budgets on the decrease across live events, which brands should be investing in festivals? 1000 festivalgoers reveal all.

The tail end of the 90s heralded the very beginning of marketing’s long term love affair with the internet. A relationship that has altered the way brands communicate with consumers forever. It started with enabling people to find and receive information, but boy has that changed. We’re looking at you, social media.

An array of brands are beginning to build a metaverse infrastructure. One industry however has not been quick off the mark...banking.

Years ago, I sat in a meeting with an agency's top talent, in which there was a 20-minute discussion about whether to “link in” with a prospect before or after a meeting. The days of this being the only thing to think about on the platform are long gone......

It’s been a bizarre couple of years. The agency landscape and a client’s ‘marketing mix’ has changed considerably. However, have the rules of attraction between clients and agencies changed to the same extent?

While it’s a great time to be in recruitment, it’s been an incredibly frustrating period for those struggling to build a future-proof team of marketers. Whether it’s content, events, PR or new business, one of our most common client enquiries is, “We’re recruiting for X, do you know anyone?” (This is second only to, “How do we get [and win] more briefs?”)

With our new business events driving so much success for agencies in 2022, we’re hoping 2023’s calendar of events will be no different. But what can our team tell you about getting the most out of the day?

Over the 14 years of events running, we’ve been lucky enough not to just match brands and agencies, but also watch how their relationships have grown and the success of the content they’ve generated.

Being at the forefront of driving new business for agencies (sat on both sides of the coin in terms of client side and agency side) our CEO and Founder, Chris Kemp, came up with the brilliant idea of leveraging this and bringing agencies and brands together in a different way, not explored before.

In the room an agency sells itself, its team and its services, in the hope of winning a new client, and a brand meets a pool of potential agencies who are qualified to nail their live briefs. If there’s chemistry, a new business relationship is born.

It’s been almost 13 years since we launched our connect events business back in 2009; back when Apple’s latest product was the iPhone 4, Wikipedia had only half of their 6.5 million article bank and only a ¼ of 2023’s 4.66 billion digital natives were using the internet.