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Welcome to the

Masterclass

X Index 2022: The Era of Hyper-Experience

Report

What brands do consumers want to see at Festivals in 2023?

Masterclass

Earning your place in Youth Culture

Interview

Exclusive Interview with L'Oréal's CMDO, Lex Bradshaw-Zanger

New Interview

We speak to Jeremy Hayward of Lloyds Banking group on their Marketing Mix

Explainer

Top 5 Tips to winning the Chemistry session during the Pitch Process

Report

The Metaverse: a new way for banks to engage youths

For Brands

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  • What is the Marketing Procurement Club
    Find out what the Marketing Procurement Club is all about
  • What brands do consumers want to see at Festivals in 2023?
    With FMCG brand budgets on the decrease across live events, which brands should be investing in festivals? 1000 festivalgoers reveal all.
  • CDMO at L'Oréal talks their marketing mix
    We sit down to discusss the Marketing Mix at L'Oréal
  • The Marketing Mix of Lloyds Banking Group
    A unique look at the Marketing Mix at Lloyds Banking Group.
  • Nobody does it Meta...How to grow brands in the Metaverse
    This video discusses how Web 3 is defined by ownership and control over privacy, the importance of brands being authentic in this space and what opportunities are available at every brand’s fingertips.
  • The Experts Shaping the Future of the Metaverse
    The agencies leading the metaverse-agenda come together to answer the important questions
  • Why conversations are key to digital marketing success
    The tail end of the 90s heralded the very beginning of marketing’s long term love affair with the internet. A relationship that has altered the way brands communicate with consumers forever. It started with enabling people to find and receive information, but boy has that changed. We’re looking at you, social media.
  • The Metaverse: A New Way for Banks to Engage Youths
    An array of brands are beginning to build a metaverse infrastructure. One industry however has not been quick off the mark...banking.
  • Alcohol Roundtable
    With the market for Low & No products having exploded over the last couple of years and the growth showing no signs of slowing, it is an incredibly exciting time for the category
  • Rise of the Finfluencer
    A roundtable taking a deep dive into the rise and impact of influencer marketing across financial services

Masterclasses

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  • Building Trust Through Health Equity - The Pharma Value Chain
    RAPP help to explain the method of building trust in the health industry and guide you through the value chain
  • Gender Matters: Exploring the Impact on Healthcare and Pharma
    McCann discuss the Gender Pain gap
  • Digital Opinion Leaders - The Essential solution to maximising your TOF omni-channel strategy
    Digital Opinion Leaders (DOLs) are the new KOLs and powerful influencers in today’s healthcare landscape.
  • Navigating the New Mum Economy in Healthcare and Pharma
    Millennial and Gen Z mums are willing to tap into their $20tr spending power on themselves, but what will they spend it on with so few products on the market?
  • Earning your place in Youth Culture
    Livity tell you why your brand needs to earn their place in youth culture (and how to do it).
  • Roots + Codes - The Brand Rules of Engagement in Music
    Truant explain how a brand can engage credibly and authentically in music scenes
  • Sonic Branding on Social
  • Demystifiying Music: How to work effectively with music at any price point and have fun doing it
    BBH explore and dispel some of the myths around music in advertisement
  • Five Golden Rules to help your music cut through
    Impero present their 5 golden rules on using music in advertising
  • Roots + Codes - The Brand Rules of Engagement in Music
    Truant explain how a brand can engage credibly and authentically in music scenes

For Agencies

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  • Inspiring Northerners: Episode 3 Lucy Smith Head of Development at Wise Owl Films and HOOT
    Lucy Smith is a passionate northerner laser-focused on growing Yorkshire's world-class screen industries and she's spearheading the fight against the "bucolic plague" that pigeonholes how the north is seen by London-based commissioners.
  • Inspiring Northerners: Episode 2 Stuart Clarke MBE, Co-Founder and Festival Director of the Leeds Digital Festival
    In episode 2 of Inspiring Northerners George Vann chats with Stuart Clarke MBE, Co-founder and Festival Director of the Leeds Digital Festival, the largest open tech event in the UK.
  • Don't Underestimate the Role of Procurement in the Pitch Process
    The time for revolution in marketing procurement is now - so the argument goes. We’re already seeing a big shift in the way brands think: less saving, more value. Procurement demands fewer potential partners and healthier rosters with strengthened relationships. This can hopefully rid the procurement profession of bad practice. Cue The Positive Pitch Pledge.
  • Key Factors Driving 2023 Pitches and How to WIN
    After 17 years working with brands of all shapes and sizes, we’ve narrowed down the top drivers of the new business/pitch market, particularly in the ‘creative’ space.
  • Inspiring Northerners:  Episode 1 Phil Cookson, Co-Founder School of Thought
    In this vodcast series we chat to Inspiring Northerners to discover how they got to where they are now & what drives them.
  • Cultural Moments, Impact on Brands and the Fempowerment Wave with Helen James
    We sat down with Helen James, CEO at CPB Europe and talked watershed cultural moments and the impact on brands riding the fempowerment wave.
  • World Mental Health Day 2022: PUSH Mind & Body x Ingenuity
    Cate Murden Founder & CEO of PUSH Mind & Body sits down with us to discuss World Mental Health Day 2022
  • Meet our COO
    COO Karl Loudon talks TEDX, what's next for Ingenuity and our clients
  • To Link-in... or not to Link-in
    Years ago, I sat in a meeting with an agency's top talent, in which there was a 20-minute discussion about whether to “link in” with a prospect before or after a meeting. The days of this being the only thing to think about on the platform are long gone......
  • What 50 brands said about the agency shop window
    It’s been a bizarre couple of years. The agency landscape and a client’s ‘marketing mix’ has changed considerably. However, have the rules of attraction between clients and agencies changed to the same extent?
Where ambitious Agencies win new Business

We help 100s of agencies win new clients and nail their marketing

Ingenuity Events

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  • Ingenuity Events: Agency FAQs
    In this FAQ video, the Events team tackle the most commonly answered questions by agencies. Stay for the bloopers.
  • How to succeed with brands at Ingenuity’s new business events
    With our new business events driving so much success for agencies in 2022, we’re hoping 2023’s calendar of events will be no different. But what can our team tell you about getting the most out of the day?
  • The great eight - The 8 success stories of Ingenuity events
    Over the 14 years of events running, we’ve been lucky enough not to just match brands and agencies, but also watch how their relationships have grown and the success of the content they’ve generated.
  • The end-to-end process of Ingenuity’s New Business events
    Being at the forefront of driving new business for agencies (sat on both sides of the coin in terms of client side and agency side) our CEO and Founder, Chris Kemp, came up with the brilliant idea of leveraging this and bringing agencies and brands together in a different way, not explored before.
  • Making 20 Minutes Count
  • 10 agency tips on creating chemistry with brands
    In the room an agency sells itself, its team and its services, in the hope of winning a new client, and a brand meets a pool of potential agencies who are qualified to nail their live briefs. If there’s chemistry, a new business relationship is born.
  • What's new for matchmaking events in 2022
    It’s been almost 13 years since we launched our connect events business back in 2009; back when Apple’s latest product was the iPhone 4, Wikipedia had only half of their 6.5 million article bank and only a ¼ of 2023’s 4.66 billion digital natives were using the internet.
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