When it comes to events, often it’s the way things look that first come to mind.

The glitz, glamour and galore. Just think of what was arguably 2023’s biggest viral event moment - when The Sphere in Las Vegas launched.

But these are fleeting moments. Seen, talked about, impressive - but in no way meaningful.

This masterclass will share how brands can win by making significant and impactful contributions to culture & community that resonate more deeply with people. Using tangible examples, actionable guidance will be provided on:

• How to integrate, support, add value and gain cut-through
• How to show up where others aren’t, gain trust through real understanding & investment
• How to be a fabric partner to streams of culture that are galvanising a bigger impact beyond the hours that the event is live