Agency Marketing
- What 50 brands said about the agency shop windowIt’s been a bizarre couple of years. The agency landscape and a client’s ‘marketing mix’ has changed considerably. However, have the rules of attraction between clients and agencies changed to the same extent?
- To Link-in... or not to Link-inYears ago, I sat in a meeting with an agency's top talent, in which there was a 20-minute discussion about whether to “link in” with a prospect before or after a meeting. The days of this being the only thing to think about on the platform are long gone......
- What agencies now need to do to ensure their channel strategy is match-fit for winning new business
- Why conversations are key to digital marketing successThe tail end of the 90s heralded the very beginning of marketing’s long term love affair with the internet. A relationship that has altered the way brands communicate with consumers forever. It started with enabling people to find and receive information, but boy has that changed. We’re looking at you, social media.
- GOAT, M&C Saatchi and Ingenuity on the Industry wide search for talentWhile it’s a great time to be in recruitment, it’s been an incredibly frustrating period for those struggling to build a future-proof team of marketers. Whether it’s content, events, PR or new business, one of our most common client enquiries is, “We’re recruiting for X, do you know anyone?” (This is second only to, “How do we get [and win] more briefs?”)
Winning New Business
- How to succeed with brands at Ingenuity’s new business eventsWith our new business events driving so much success for agencies in 2022, we’re hoping 2023’s calendar of events will be no different. But what can our team tell you about getting the most out of the day?
- How to win the Chemistry Sesh during a Pitch ProcessLearn about what makes a successful chemistry session with Top 5 tips from our managing partner, Duncan Wood.
- Pitching for Success
- What agencies now need to do to ensure their channel strategy is match-fit for winning new business
Noteworthy Interviews
- Inspiring Northerners: Episode 2 Stuart Clarke MBE, Co-Founder and Festival Director of the Leeds Digital FestivalIn episode 2 of Inspiring Northerners George Vann chats with Stuart Clarke MBE, Co-founder and Festival Director of the Leeds Digital Festival, the largest open tech event in the UK.
- Inspiring Northerners: Episode 1 Phil Cookson, Co-Founder School of ThoughtIn this vodcast series we chat to Inspiring Northerners to discover how they got to where they are now & what drives them.
- Cultural Moments, Impact on Brands and the Fempowerment Wave with Helen JamesWe sat down with Helen James, CEO at CPB Europe and talked watershed cultural moments and the impact on brands riding the fempowerment wave.
- Meet our COOCOO Karl Loudon talks TEDX, what's next for Ingenuity and our clients
- The Marketing Mix of Lloyds Banking GroupA unique look at the Marketing Mix at Lloyds Banking Group.
- CDMO at L'Oréal talks their marketing mixWe sit down to discusss the Marketing Mix at L'Oréal
- World Mental Health Day 2022: PUSH Mind & Body x IngenuityCate Murden Founder & CEO of PUSH Mind & Body sits down with us to discuss World Mental Health Day 2022