Ingenuity Hub Ingenuity Hub
  • Account
    • Register / Sign in
  • Menu
    • Home
    • For Agencies
    • Ingenuity Events
  • Communities
    • CMO of the Future
    • Marketing Procurement Club
    • The PR Link
    • Partnerships Connected
  • Services
    • Contact us
    • Visit Ingenuity
  • For Brands
    • Content
    • Masterclasses

For Agencies

  • Home
  • For Agencies

Agency New Business

  • A group listening to the event
    How hosting events can grow your agency new business pipeline
    In today's competitive agency landscape, finding new business opportunities has become more challenging.
  • Top model in a Photosoot
    How to scale an agency: top five tips to grow your client base
    Whether you’re starting an agency, scaling it up, or have a long-established business, growing your client base is no easy task. From defining your growth goals to developing a scalable business model, achieving success in such a crowded field requires careful planning, a willingness to push boundaries, and a desire to learn from your successes and failures.  
  • How to BOSS a New-Business Meeting
    For marketing, PR, and creative professionals, new business meetings are sometimes an unwelcome, if necessary, addition to already busy schedules.
  • Key Factors Driving 2023 Pitches and How to WIN
    After 17 years working with brands of all shapes and sizes, we’ve narrowed down the top drivers of the new business/pitch market, particularly in the ‘creative’ space.
  • Don't Underestimate the Role of Procurement in the Pitch Process
    The time for revolution in marketing procurement is now - so the argument goes. We’re already seeing a big shift in the way brands think: less saving, more value. Procurement demands fewer potential partners and healthier rosters with strengthened relationships. This can hopefully rid the procurement profession of bad practice. Cue The Positive Pitch Pledge.
  • How to succeed with brands at Ingenuity’s new business events
    With our new business events driving so much success for agencies in 2022, we’re hoping 2023’s calendar of events will be no different. But what can our team tell you about getting the most out of the day?
  • How to win the Chemistry Sesh during a Pitch Process
    Learn about what makes a successful chemistry session with Top 5 tips from our managing partner, Duncan Wood.
  • Pitching for Success
  • What agencies now need to do to ensure their channel strategy is match-fit for winning new business

Agency Marketing

  • What 50 brands said about the agency shop window
    It’s been a bizarre couple of years. The agency landscape and a client’s ‘marketing mix’ has changed considerably. However, have the rules of attraction between clients and agencies changed to the same extent?
  • To Link-in... or not to Link-in
    Years ago, I sat in a meeting with an agency's top talent, in which there was a 20-minute discussion about whether to “link in” with a prospect before or after a meeting. The days of this being the only thing to think about on the platform are long gone......
  • What agencies now need to do to ensure their channel strategy is match-fit for winning new business
  • Why conversations are key to digital marketing success
    The tail end of the 90s heralded the very beginning of marketing’s long term love affair with the internet. A relationship that has altered the way brands communicate with consumers forever. It started with enabling people to find and receive information, but boy has that changed. We’re looking at you, social media.
  • GOAT, M&C Saatchi and Ingenuity on the Industry wide search for talent
    While it’s a great time to be in recruitment, it’s been an incredibly frustrating period for those struggling to build a future-proof team of marketers. Whether it’s content, events, PR or new business, one of our most common client enquiries is, “We’re recruiting for X, do you know anyone?” (This is second only to, “How do we get [and win] more briefs?”)

Agency PR

  • A human touch is still needed during crises
    We reached out to our research partners over at ImpactSense and together we surveyed 150 senior PR and communications professionals about their willingness to adopt Artificial Intelligence (AI) – and for what purposes.
  • What to Say and How to Say It
    This was also a comment on the ephemeral nature of the trade media: today’s razor-sharp insight is tomorrow’s greasy food wrapper.
  • I Wanna Be With You Everywhere
    As the great Fleetwood Mac once described, there’s nothing worse than being Second Hand News. In other words, don’t let someone beat you to your own message: take centre stage yourself.

Interviews, Panels, Debate

  • Virtue Interview
    We speak to Virtue and explore the importance of brands being inside culture and their predictions for 2023.
  • Cultural Moments, Impact on Brands and the Fempowerment Wave with Helen James
    We sat down with Helen James, CEO at CPB Europe and talked watershed cultural moments and the impact on brands riding the fempowerment wave.
  • Inspiring Northerners: Episode 2 Stuart Clarke MBE, Co-Founder and Festival Director of the Leeds Digital Festival
    In episode 2 of Inspiring Northerners George Vann chats with Stuart Clarke MBE, Co-founder and Festival Director of the Leeds Digital Festival, the largest open tech event in the UK.
  • Inspiring Northerners:  Episode 1 Phil Cookson, Co-Founder School of Thought
    In this vodcast series we chat to Inspiring Northerners to discover how they got to where they are now & what drives them.
  • The Marketing Mix of Lloyds Banking Group
    A unique look at the Marketing Mix at Lloyds Banking Group.
  • CDMO at L'Oréal talks their marketing mix
    We sit down to discusss the Marketing Mix at L'Oréal
  • World Mental Health Day 2022: PUSH Mind & Body x Ingenuity
    Cate Murden Founder & CEO of PUSH Mind & Body sits down with us to discuss World Mental Health Day 2022
Ingenuity
Content
  • Brand Insights
  • Agency Insights
  • Masterclasses
  • Events
Services
  • Ingenuity home
  • Agency services
  • Brand services
  • Events Calendar
Social

  • Privacy Policy
    Cookie Policy
    Consent Preferences
  • Made by Bull design studio
  • Copyright © 2025 Ingenuity London