Cultural Moments, Impact on Brands and the Fempowerment Wave with Helen James
We sat down with Helen James, CEO at CPB Europe to discuss Helen's Marketing Week article, reflecting on watershed cultural moments such as the Lionesses win and what impact this had on brands riding the 'fempowerment' wave with intention. We explored the marketing response from brands as well as diving into what the future looks like for brands and agencies who want to be authentic in their approach, and not be accused of merely jumping on the bandwagon.
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