Ingenuity Hub Ingenuity Hub
  • Account
    • Register / Sign in
  • Menu
    • Home
    • For Agencies
    • Ingenuity Events
  • Communities
    • CMO of the Future
    • Marketing Procurement Club
  • Services
    • Contact us
    • Visit Ingenuity
  • For Brands
    • Masterclasses
    • Show me everything

For Agencies

  • Home
  • For Agencies
  • Cultural Moments, Impact on Brands and the Fempowerment Wave with Helen James

Cultural Moments, Impact on Brands and the Fempowerment Wave with Helen James

16 November 2022

We sat down with Helen James, CEO at CPB Europe to discuss Helen's Marketing Week article, reflecting on watershed cultural moments such as the Lionesses win and what impact this had on brands riding the 'fempowerment' wave with intention. We explored the marketing response from brands as well as diving into what the future looks like for brands and agencies who want to be authentic in their approach, and not be accused of merely jumping on the bandwagon.

Subscribe to Ingenuity’s content hub

Receive the latest interviews, insights and trends straight to your mailbox.

Want more content?

Virtue Interview
Subscribe to Ingenuity’s content hub

Receive the latest interviews, insights and trends straight to your mailbox.

More For Agencies
Virtue Interview
We speak to Virtue and explore the importance of brands being inside culture and their predictions for 2023.
Inspiring Northerners: Episode 3 Lucy Smith Head of Development at Wise Owl Films and HOOT
Lucy Smith is a passionate northerner laser-focused on growing Yorkshire's world-class screen industries and she's spearheading the fight against the "bucolic plague" that pigeonholes how the north is seen by London-based commissioners.
Ingenuity
Content
  • Brand Insights
  • Agency Insights
  • Masterclasses
  • Events
Services
  • Ingenuity home
  • Agency services
  • Brand services
  • Events Calendar
Social

  • Privacy Policy
  • Cookie Policy
  • Made by Bull design studio
  • Copyright © 2023 Ingenuity London

By using this website, you agree to our cookie policy . We use cookies to provide you with a great experience and to help our website run effectively.