Marketing in Pharma and Healthcare
Building Trust Through Health Equity - The Pharma Value ChainRAPP help to explain the method of building trust in the health industry and guide you through the value chain
Digital Opinion Leaders - The Essential solution to maximising your TOF omni-channel strategyDigital Opinion Leaders (DOLs) are the new KOLs and powerful influencers in today’s healthcare landscape.
Navigating the New Mum Economy in Healthcare and PharmaMillennial and Gen Z mums are willing to tap into their $20tr spending power on themselves, but what will they spend it on with so few products on the market?
Gender Matters: Exploring the Impact on Healthcare and PharmaMcCann discuss the Gender Pain gap
Future Marketer Series
Earning your place in Youth CultureLivity tell you why your brand needs to earn their place in youth culture (and how to do it).
Living Brand Index MasterclassLearn about the Living Brand Index from Good Relations
Geospatial AR: The Metaverse on the GoWatch Happy Finish, speak about the power of geo-spatial AR, its potential uses, and how brands and agencies can utilise this technology to provide new experiences for consumers.
Power of Sound in Advertising Series
Demystifiying Music: How to work effectively with music at any price point and have fun doing itBBH explore and dispel some of the myths around music in advertisement
Five Golden Rules to help your music cut throughImpero present their 5 golden rules on using music in advertising
Roots + Codes - The Brand Rules of Engagement in MusicTruant explain how a brand can engage credibly and authentically in music scenes
Sonic Branding on Social
Nailing PR in a Recession Series
Rethinking Value, not Values: Helping people make choices in a recessionary worldPart of our Nailing PR in a Recession series, presented by MSL
Actions speak lounder than words: brand behaviour in recessionary timesPart of our Nailing PR in a Recession series, presented by Weber Shandwick
Nimble, nuanced and empathetic: the watchwords for reputation and reciprocal relationships in a recessionPart of our Nailing PR in a Recession series, presented by Red Consultancy
Why creative PR is the savvy marketer's channel of choicePart of our PR in a Recession Masterclass Series, featuring Pretty Green
