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Masterclasses

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Marketing in Pharma and Healthcare

  • Building Trust Through Health Equity - The Pharma Value Chain
    RAPP help to explain the method of building trust in the health industry and guide you through the value chain
  • Digital Opinion Leaders - The Essential solution to maximising your TOF omni-channel strategy
    Digital Opinion Leaders (DOLs) are the new KOLs and powerful influencers in today’s healthcare landscape.
  • Navigating the New Mum Economy in Healthcare and Pharma
    Millennial and Gen Z mums are willing to tap into their $20tr spending power on themselves, but what will they spend it on with so few products on the market?
  • Gender Matters: Exploring the Impact on Healthcare and Pharma
    McCann discuss the Gender Pain gap

Future Marketer Series

  • Earning your place in Youth Culture
    Livity tell you why your brand needs to earn their place in youth culture (and how to do it).
  • Living Brand Index Masterclass
    Learn about the Living Brand Index from Good Relations
  • Geospatial AR: The Metaverse on the Go
    Watch Happy Finish, speak about the power of geo-spatial AR, its potential uses, and how brands and agencies can utilise this technology to provide new experiences for consumers.

Power of Sound in Advertising Series

  • Demystifiying Music: How to work effectively with music at any price point and have fun doing it
    BBH explore and dispel some of the myths around music in advertisement
  • Five Golden Rules to help your music cut through
    Impero present their 5 golden rules on using music in advertising
  • Roots + Codes - The Brand Rules of Engagement in Music
    Truant explain how a brand can engage credibly and authentically in music scenes
  • Sonic Branding on Social

Nailing PR in a Recession Series

  • Rethinking Value, not Values: Helping people make choices in a recessionary world
    Part of our Nailing PR in a Recession series, presented by MSL
  • Actions speak lounder than words: brand behaviour in recessionary times
    Part of our Nailing PR in a Recession series, presented by Weber Shandwick
  • Nimble, nuanced and empathetic: the watchwords for reputation and reciprocal relationships in a recession
    Part of our Nailing PR in a Recession series, presented by Red Consultancy
  • Why creative PR is the savvy marketer's channel of choice
    Part of our PR in a Recession Masterclass Series, featuring Pretty Green

Marketing in the Metaverse Series

  • Meet me in the Metaverse: What does it Mean for Consumer Brands
  • The New Ad Formats of the Metaverse
  • Partnerships across the Metaverse

Social Commerce 21 Series

  • The Messy Middle of the Social Commerce Journey
  • Micro-guide to Social Commerce Consumer Insights
  • Tik Tok Masterclass
  • Social Commerce on Facebook & Instagram

Digital Personalisation Series

  • "One Small Step" - Starting your personalisation Journey
  • "Mind the Gap" - Key Considerations for scaling your personalisation strategy
  • "You Talking to me?" - The Journey to Personalisation
  • "Beyond Data" - Combining Data Tools to Personalise Digital Products, Services and Campaigns

FMCG Series

  • Shopper commerce
    FMCG Fest - Shopper Commerce
  • FMCG Fest - Creative
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