Individual Masterclasses
Influence with ImpactIn this talk, Rebecca Stasiw, Associate Director at Good Relations, shares the four planning principles to level up your influencer marketing, and take it from predictable and low-impact, to meaningful and behaviour-changing.
Words that Win: The Helpful Content RevolutionJoin Organic and walk away with key takeaways and unlock the potential of helpful content!
X Index 2022: The Era of Hyper-ExperienceLearn how a best-in-class CX can help brands win in turbulent times.
Earning your place in Youth CultureLivity tell you why your brand needs to earn their place in youth culture (and how to do it).
Living Brand Index MasterclassLearn about the Living Brand Index from Good Relations
Geospatial AR: The Metaverse on the GoWatch Happy Finish, speak about the power of geo-spatial AR, its potential uses, and how brands and agencies can utilise this technology to provide new experiences for consumers.
Next Level Performance Marketing
Your Customer doesn't Care about Channels: How to Start Thinking Like ThemYour customer doesn’t care about channels, how to start thinking like them. We live in a world where as marketers we are hung up on specialisms and channels and it causes us to create divides and siloes.
Problems in the Media Ecosystem and What we need to do to Change themThere is a crisis of short-termism in Media. In the past decade there has been a race to the bottom. Media tactics that prioritize price over everything, too much focus on vanity metric, data availability and use changes, and Facebook and Google dominating ad spend and data collection.
The Use Cases for 1PD in Performance MarketingThe many use cases for First party data (1PD) in performance marketing. The phasing out of third-party cookies (3PC) has dominated the headlines in digital performance marketing for a couple of years and whilst tech platforms have offered up solutions and brands have doubled down on growing their 1PD,
Future Forward Brand Engagement: Experiential Marketing in 2024
Why we need to see more of 'the big picture' when it comes to experientialThe glitz, glamour and galore. Just think of what was arguably 2023’s biggest viral event moment - when The Sphere in Las Vegas launched.
Igniting viral moments through physical experiences that drive ROIDiscover the key principles we use to create viral moments that actually drive sales.
Why adblock will become our ally in 2024In the age of mass fragmentation and the demise of third-party cookies, the resistance against mass advertising will contribute to the growth of IRL experiences.
Quantify Success: The Art of PR Measurement
Who's afraid of the big bad evalutionGood Relations, demystifies the thorny issue of measurement giving a clear structure on how to set out, track and report campaigns
Taking an 'Audience First' approach to impactGrayling discuss how they integrate the digital and media metrics familiar to many with primary audience research to give clients a holistic understanding of PR impact.
If you don't ask the right questions, you won't get the right answersSplendid discuss will explore why brands need to be measuring in a people-first cultural context, not a self-serving communications context
AI Series
Why 2024 Won't be like 1984: Mixing Things up with AIFaith tell us some of the latest functions for Generative AI services you may already know as well as introduce new up-and-coming products
Unleashing Creative Brilliance: The AI Advantage in Social Media Marketingeight&four discuss the new AI tools at the disposal of the creative industry
The Where, When and How of Using AI for Account-Based MarketingThe Marketing Practice will break down some of their favourite tools, technologies, & use cases for AI across the lifecycle of ABM Programs today
How to Use Chatbots BetterBig Group will explain in simple terms how the LLMs work and therefore how they can best be used to make our jobs in marketing easier.
Beyond Greenwashing: Authenticity and Effectiveness in Sustainability Marketing
Fight, Flight, Freeze, Fawn - why communicating sustainability is vital to help close the Action:Intention GapRed shares how corporate sustainability communications are largely in a state of flux that can be broken down into four key segments, Fight, Flight, Freeze, Fawn
Sustainability & Creativity - Seeing the bigger pictureMSQ/Sustain outlines what brands might be missing. We highlight how 'green' messages can be repositioned and how brands can find new creative opportunities.
Mad, Bad and Dangerous to Know. How brands are falling over themselves trying to 'do sustainability'Join MullenLowe as they unpack what are the traps in sustainability and how to avoid them
IDGAF - A Guide to making green claims consumers will give a f*** aboutJoin Co-Founder Jake Dubbins and Strategist Ellie Malpas as they shares their no-nonsense IDGAF framework. Ensuring claims are Interesting, Data-driven, Goal-oriented, Accessible and Feasible
Retail Rewired
The Impending Age of Retail ChaosJoin Live & Breathe as they examine new tech in the retail sector and how it could affect the shopper journey
Cracking The Complex Consumer JourneyJoin Initials CX as they showcase a new framework that ensures your brand or services become memorable and distinctive across a more complex path to purchase.
Maintaining Human Connections within the World of AIIn this masterclass, Innocean will talk about the importance of creating human connections at the heart of our communications within a world that is being transformed by AI.
Gen Z Unlocked
The Value Exchange: How to build brand value from inside youth culturePart of the Gen Z Unlocked Masterclass Series. Hear from Virtue and the importance of Youth Culture
3 Gen Z Stereotypes and how to avoid themPart of the Gen Z Unlocked Masterclass Series. Hear from Impero.
202Z - State of a GenerationPart of the Gen Z Unlocked Masterclass Series. Hear from Zeno London.
Advertising to Gen ZPart of the Gen Z Unlocked Masterclass Series. Hear from Trio Media on Advertising to Gen Z
Marketing in Pharma and Healthcare
Building Trust Through Health Equity - The Pharma Value ChainRAPP help to explain the method of building trust in the health industry and guide you through the value chain
Digital Opinion Leaders - The Essential solution to maximising your TOF omni-channel strategyDigital Opinion Leaders (DOLs) are the new KOLs and powerful influencers in today’s healthcare landscape.
Navigating the New Mum Economy in Healthcare and PharmaMillennial and Gen Z mums are willing to tap into their $20tr spending power on themselves, but what will they spend it on with so few products on the market?
Gender Matters: Exploring the Impact on Healthcare and PharmaMcCann discuss the Gender Pain gap
Power of Sound in Advertising
Demystifiying Music: How to work effectively with music at any price point and have fun doing itBBH explore and dispel some of the myths around music in advertisement
Five Golden Rules to help your music cut throughImpero present their 5 golden rules on using music in advertising
Roots + Codes - The Brand Rules of Engagement in MusicTruant explain how a brand can engage credibly and authentically in music scenes
Sonic Branding on Social
Nailing PR in a Recession
Rethinking Value, not Values: Helping people make choices in a recessionary worldPart of our Nailing PR in a Recession series, presented by MSL
Actions speak lounder than words: brand behaviour in recessionary timesPart of our Nailing PR in a Recession series, presented by Weber Shandwick
Nimble, nuanced and empathetic: the watchwords for reputation and reciprocal relationships in a recessionPart of our Nailing PR in a Recession series, presented by Red Consultancy
Why creative PR is the savvy marketer's channel of choicePart of our PR in a Recession Masterclass Series, featuring Pretty Green
