Retail Rewired Masterclass Series
The Impending Age of Retail ChaosJoin Live & Breathe as they examine new tech in the retail sector and how it could affect the shopper journey
Cracking The Complex Consumer JourneyJoin Initials CX as they showcase a new framework that ensures your brand or services become memorable and distinctive across a more complex path to purchase.
Maintaining Human Connections within the World of AIIn this masterclass, Innocean will talk about the importance of creating human connections at the heart of our communications within a world that is being transformed by AI.
Future Marketer Series
Unleashing Creative Brilliance: The AI Advantage in Social Media Marketingeight&four discuss the new AI tools at the disposal of the creative industry
X Index 2022: The Era of Hyper-ExperienceLearn how a best-in-class CX can help brands win in turbulent times.
Earning your place in Youth CultureLivity tell you why your brand needs to earn their place in youth culture (and how to do it).
Living Brand Index MasterclassLearn about the Living Brand Index from Good Relations
Geospatial AR: The Metaverse on the GoWatch Happy Finish, speak about the power of geo-spatial AR, its potential uses, and how brands and agencies can utilise this technology to provide new experiences for consumers.
Gen Z Unlocked
The Value Exchange: How to build brand value from inside youth culturePart of the Gen Z Unlocked Masterclass Series. Hear from Virtue and the importance of Youth Culture
3 Gen Z Stereotypes and how to avoid themPart of the Gen Z Unlocked Masterclass Series. Hear from Impero.
202Z - State of a GenerationPart of the Gen Z Unlocked Masterclass Series. Hear from Zeno London.
Advertising to Gen ZPart of the Gen Z Unlocked Masterclass Series. Hear from Trio Media on Advertising to Gen Z
Marketing in Pharma and Healthcare
Building Trust Through Health Equity - The Pharma Value ChainRAPP help to explain the method of building trust in the health industry and guide you through the value chain
Digital Opinion Leaders - The Essential solution to maximising your TOF omni-channel strategyDigital Opinion Leaders (DOLs) are the new KOLs and powerful influencers in today’s healthcare landscape.
Navigating the New Mum Economy in Healthcare and PharmaMillennial and Gen Z mums are willing to tap into their $20tr spending power on themselves, but what will they spend it on with so few products on the market?
Gender Matters: Exploring the Impact on Healthcare and PharmaMcCann discuss the Gender Pain gap
Power of Sound in Advertising Series
Demystifiying Music: How to work effectively with music at any price point and have fun doing itBBH explore and dispel some of the myths around music in advertisement
Five Golden Rules to help your music cut throughImpero present their 5 golden rules on using music in advertising
Roots + Codes - The Brand Rules of Engagement in MusicTruant explain how a brand can engage credibly and authentically in music scenes
Sonic Branding on Social
Nailing PR in a Recession Series
Rethinking Value, not Values: Helping people make choices in a recessionary worldPart of our Nailing PR in a Recession series, presented by MSL
Actions speak lounder than words: brand behaviour in recessionary timesPart of our Nailing PR in a Recession series, presented by Weber Shandwick
Nimble, nuanced and empathetic: the watchwords for reputation and reciprocal relationships in a recessionPart of our Nailing PR in a Recession series, presented by Red Consultancy
Why creative PR is the savvy marketer's channel of choicePart of our PR in a Recession Masterclass Series, featuring Pretty Green
