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Masterclasses

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  • Masterclasses

Individual Masterclasses

  • Influence with impact on a yellow background
    Influence with Impact
    In this talk, Rebecca Stasiw, Associate Director at Good Relations, shares the four planning principles to level up your influencer marketing, and take it from predictable and low-impact, to meaningful and behaviour-changing. 
  • Words that Win: The Helpful Content Revolution
    Join Organic and walk away with key takeaways and unlock the potential of helpful content!
  • X Index 2022: The Era of Hyper-Experience
    Learn how a best-in-class CX can help brands win in turbulent times.
  • Earning your place in Youth Culture
    Livity tell you why your brand needs to earn their place in youth culture (and how to do it).
  • Living Brand Index Masterclass
    Learn about the Living Brand Index from Good Relations
  • Geospatial AR: The Metaverse on the Go
    Watch Happy Finish, speak about the power of geo-spatial AR, its potential uses, and how brands and agencies can utilise this technology to provide new experiences for consumers.

Next Level Performance Marketing

  • Your Customer doesn't Care about Channels: How to Start Thinking Like Them
    Your customer doesn’t care about channels, how to start thinking like them. We live in a world where as marketers we are hung up on specialisms and channels and it causes us to create divides and siloes.
  • Problems in the Media Ecosystem and What we need to do to Change them
    There is a crisis of short-termism in Media. In the past decade there has been a race to the bottom. Media tactics that prioritize price over everything, too much focus on vanity metric, data availability and use changes, and Facebook and Google dominating ad spend and data collection.
  • The Use Cases for 1PD in Performance Marketing
    The many use cases for First party data (1PD) in performance marketing. The phasing out of third-party cookies (3PC) has dominated the headlines in digital performance marketing for a couple of years and whilst tech platforms have offered up solutions and brands have doubled down on growing their 1PD,

Future Forward Brand Engagement: Experiential Marketing in 2024

  • Why we need to see more of 'the big picture' when it comes to experiential
    The glitz, glamour and galore. Just think of what was arguably 2023’s biggest viral event moment - when The Sphere in Las Vegas launched.
  • Igniting viral moments through physical experiences that drive ROI
    Discover the key principles we use to create viral moments that actually drive sales.
  • Why adblock will become our ally in 2024
    In the age of mass fragmentation and the demise of third-party cookies, the resistance against mass advertising will contribute to the growth of IRL experiences.

Quantify Success: The Art of PR Measurement

  • Who's afraid of the big bad evalution
    Good Relations, demystifies the thorny issue of measurement giving a clear structure on how to set out, track and report campaigns
  • Taking an 'Audience First' approach to impact
    Grayling discuss how they integrate the digital and media metrics familiar to many with primary audience research to give clients a holistic understanding of PR impact.
  • If you don't ask the right questions, you won't get the right answers
    Splendid discuss will explore why brands need to be measuring in a people-first cultural context, not a self-serving communications context

AI Series

  • Why 2024 Won't be like 1984: Mixing Things up with AI
    Faith tell us some of the latest functions for Generative AI services you may already know as well as introduce new up-and-coming products
  • Unleashing Creative Brilliance: The AI Advantage in Social Media Marketing
    eight&four discuss the new AI tools at the disposal of the creative industry
  • The Where, When and How of Using AI for Account-Based Marketing
    The Marketing Practice will break down some of their favourite tools, technologies, & use cases for AI across the lifecycle of ABM Programs today
  • How to Use Chatbots Better
    Big Group will explain in simple terms how the LLMs work and therefore how they can best be used to make our jobs in marketing easier.

Beyond Greenwashing: Authenticity and Effectiveness in Sustainability Marketing

  • Fight, Flight, Freeze, Fawn - why communicating sustainability is vital to help close the Action:Intention Gap
    Red shares how corporate sustainability communications are largely in a state of flux that can be broken down into four key segments, Fight, Flight, Freeze, Fawn
  • Sustainability & Creativity - Seeing the bigger picture
    MSQ/Sustain outlines what brands might be missing. We highlight how 'green' messages can be repositioned and how brands can find new creative opportunities.
  • Mad, Bad and Dangerous to Know. How brands are falling over themselves trying to 'do sustainability'
    Join MullenLowe as they unpack what are the traps in sustainability and how to avoid them
  • IDGAF - A Guide to making green claims consumers will give a f*** about
    Join Co-Founder Jake Dubbins and Strategist Ellie Malpas as they shares their no-nonsense IDGAF framework. Ensuring claims are Interesting, Data-driven, Goal-oriented, Accessible and Feasible

Retail Rewired

  • The Impending Age of Retail Chaos
    Join Live & Breathe as they examine new tech in the retail sector and how it could affect the shopper journey
  • Cracking The Complex Consumer Journey
    Join Initials CX as they showcase a new framework that ensures your brand or services become memorable and distinctive across a more complex path to purchase.
  • Maintaining Human Connections within the World of AI
    In this masterclass, Innocean will talk about the importance of creating human connections at the heart of our communications within a world that is being transformed by AI.

Gen Z Unlocked

  • The Value Exchange: How to build brand value from inside youth culture
    Part of the Gen Z Unlocked Masterclass Series. Hear from Virtue and the importance of Youth Culture
  • 3 Gen Z Stereotypes and how to avoid them
    Part of the Gen Z Unlocked Masterclass Series. Hear from Impero.
  • 202Z - State of a Generation
    Part of the Gen Z Unlocked Masterclass Series. Hear from Zeno London.
  • Advertising to Gen Z
    Part of the Gen Z Unlocked Masterclass Series. Hear from Trio Media on Advertising to Gen Z

Marketing in Pharma and Healthcare

  • Building Trust Through Health Equity - The Pharma Value Chain
    RAPP help to explain the method of building trust in the health industry and guide you through the value chain
  • Digital Opinion Leaders - The Essential solution to maximising your TOF omni-channel strategy
    Digital Opinion Leaders (DOLs) are the new KOLs and powerful influencers in today’s healthcare landscape.
  • Navigating the New Mum Economy in Healthcare and Pharma
    Millennial and Gen Z mums are willing to tap into their $20tr spending power on themselves, but what will they spend it on with so few products on the market?
  • Gender Matters: Exploring the Impact on Healthcare and Pharma
    McCann discuss the Gender Pain gap

Power of Sound in Advertising

  • Demystifiying Music: How to work effectively with music at any price point and have fun doing it
    BBH explore and dispel some of the myths around music in advertisement
  • Five Golden Rules to help your music cut through
    Impero present their 5 golden rules on using music in advertising
  • Roots + Codes - The Brand Rules of Engagement in Music
    Truant explain how a brand can engage credibly and authentically in music scenes
  • Sonic Branding on Social

Nailing PR in a Recession

  • Rethinking Value, not Values: Helping people make choices in a recessionary world
    Part of our Nailing PR in a Recession series, presented by MSL
  • Actions speak lounder than words: brand behaviour in recessionary times
    Part of our Nailing PR in a Recession series, presented by Weber Shandwick
  • Nimble, nuanced and empathetic: the watchwords for reputation and reciprocal relationships in a recession
    Part of our Nailing PR in a Recession series, presented by Red Consultancy
  • Why creative PR is the savvy marketer's channel of choice
    Part of our PR in a Recession Masterclass Series, featuring Pretty Green

Marketing in the Metaverse

  • Meet me in the Metaverse: What does it Mean for Consumer Brands
  • The New Ad Formats of the Metaverse
  • Partnerships across the Metaverse

Social Commerce 21

  • The Messy Middle of the Social Commerce Journey
  • Micro-guide to Social Commerce Consumer Insights
  • Tik Tok Masterclass
  • Social Commerce on Facebook & Instagram

Digital Personalisation

  • "One Small Step" - Starting your personalisation Journey
  • "Mind the Gap" - Key Considerations for scaling your personalisation strategy
  • "You Talking to me?" - The Journey to Personalisation
  • "Beyond Data" - Combining Data Tools to Personalise Digital Products, Services and Campaigns

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  • Shopper commerce
    FMCG Fest - Shopper Commerce
  • FMCG Fest - Creative
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