Masterclasses

Join Organic and walk away with key takeaways and unlock the potential of helpful content!

Learn how a best-in-class CX can help brands win in turbulent times.

Livity tell you why your brand needs to earn their place in youth culture (and how to do it).

Learn about the Living Brand Index from Good Relations

Your customer doesn’t care about channels, how to start thinking like them. We live in a world where as marketers we are hung up on specialisms and channels and it causes us to create divides and siloes.

There is a crisis of short-termism in Media. In the past decade there has been a race to the bottom. Media tactics that prioritize price over everything, too much focus on vanity metric, data availability and use changes, and Facebook and Google dominating ad spend and data collection.

The many use cases for First party data (1PD) in performance marketing. The phasing out of third-party cookies (3PC) has dominated the headlines in digital performance marketing for a couple of years and whilst tech platforms have offered up solutions and brands have doubled down on growing their 1PD,

The glitz, glamour and galore. Just think of what was arguably 2023’s biggest viral event moment - when The Sphere in Las Vegas launched.

Discover the key principles we use to create viral moments that actually drive sales.

In the age of mass fragmentation and the demise of third-party cookies, the resistance against mass advertising will contribute to the growth of IRL experiences.

Good Relations, demystifies the thorny issue of measurement giving a clear structure on how to set out, track and report campaigns

Grayling discuss how they integrate the digital and media metrics familiar to many with primary audience research to give clients a holistic understanding of PR impact.

Splendid discuss will explore why brands need to be measuring in a people-first cultural context, not a self-serving communications context

Faith tell us some of the latest functions for Generative AI services you may already know as well as introduce new up-and-coming products

eight&four discuss the new AI tools at the disposal of the creative industry

The Marketing Practice will break down some of their favourite tools, technologies, & use cases for AI across the lifecycle of ABM Programs today

Big Group will explain in simple terms how the LLMs work and therefore how they can best be used to make our jobs in marketing easier.

Red shares how corporate sustainability communications are largely in a state of flux that can be broken down into four key segments, Fight, Flight, Freeze, Fawn

MSQ/Sustain outlines what brands might be missing. We highlight how 'green' messages can be repositioned and how brands can find new creative opportunities.

Join MullenLowe as they unpack what are the traps in sustainability and how to avoid them

Join Co-Founder Jake Dubbins and Strategist Ellie Malpas as they shares their no-nonsense IDGAF framework. Ensuring claims are Interesting, Data-driven, Goal-oriented, Accessible and Feasible

Join Live & Breathe as they examine new tech in the retail sector and how it could affect the shopper journey

Join Initials CX as they showcase a new framework that ensures your brand or services become memorable and distinctive across a more complex path to purchase.

In this masterclass, Innocean will talk about the importance of creating human connections at the heart of our communications within a world that is being transformed by AI.

Part of the Gen Z Unlocked Masterclass Series. Hear from Virtue and the importance of Youth Culture

Part of the Gen Z Unlocked Masterclass Series. Hear from Impero.

Part of the Gen Z Unlocked Masterclass Series. Hear from Zeno London.

Part of the Gen Z Unlocked Masterclass Series. Hear from Trio Media on Advertising to Gen Z

RAPP help to explain the method of building trust in the health industry and guide you through the value chain

Digital Opinion Leaders (DOLs) are the new KOLs and powerful influencers in today’s healthcare landscape.

Millennial and Gen Z mums are willing to tap into their $20tr spending power on themselves, but what will they spend it on with so few products on the market?

McCann discuss the Gender Pain gap

BBH explore and dispel some of the myths around music in advertisement

Impero present their 5 golden rules on using music in advertising

Truant explain how a brand can engage credibly and authentically in music scenes

Part of our Nailing PR in a Recession series, presented by MSL

Part of our Nailing PR in a Recession series, presented by Weber Shandwick

Part of our Nailing PR in a Recession series, presented by Red Consultancy

Part of our PR in a Recession Masterclass Series, featuring Pretty Green