Marketing in Pharma and Healthcare
- Building Trust Through Health Equity - The Pharma Value ChainRAPP help to explain the method of building trust in the health industry and guide you through the value chain
- Digital Opinion Leaders - The Essential solution to maximising your TOF omni-channel strategyDigital Opinion Leaders (DOLs) are the new KOLs and powerful influencers in today’s healthcare landscape.
- Navigating the New Mum Economy in Healthcare and PharmaMillennial and Gen Z mums are willing to tap into their $20tr spending power on themselves, but what will they spend it on with so few products on the market?
- Gender Matters: Exploring the Impact on Healthcare and PharmaMcCann discuss the Gender Pain gap
Future Marketer Series
- Earning your place in Youth CultureLivity tell you why your brand needs to earn their place in youth culture (and how to do it).
- Living Brand Index MasterclassLearn about the Living Brand Index from Good Relations
- Geospatial AR: The Metaverse on the GoWatch Happy Finish, speak about the power of geo-spatial AR, its potential uses, and how brands and agencies can utilise this technology to provide new experiences for consumers.
Power of Sound in Advertising Series
- Demystifiying Music: How to work effectively with music at any price point and have fun doing itBBH explore and dispel some of the myths around music in advertisement
- Five Golden Rules to help your music cut throughImpero present their 5 golden rules on using music in advertising
- Roots + Codes - The Brand Rules of Engagement in MusicTruant explain how a brand can engage credibly and authentically in music scenes
- Sonic Branding on Social
Nailing PR in a Recession Series
- Rethinking Value, not Values: Helping people make choices in a recessionary worldPart of our Nailing PR in a Recession series, presented by MSL
- Actions speak lounder than words: brand behaviour in recessionary timesPart of our Nailing PR in a Recession series, presented by Weber Shandwick
- Nimble, nuanced and empathetic: the watchwords for reputation and reciprocal relationships in a recessionPart of our Nailing PR in a Recession series, presented by Red Consultancy
- Why creative PR is the savvy marketer's channel of choicePart of our PR in a Recession Masterclass Series, featuring Pretty Green