Now more than ever, brands are being left outside of youth culture. To cut through, they must seek a visible and valued role and create a relationship based on a mutual value exchange. In this session, we’ll explore 3 principles that can help brands trigger a ‘give to get’ relationship with Gen Z.

Presented by:

Louise Lang - Director of Client Service, Europe

Mónica Del Río - Brand Strategy Director

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Part of the Gen Z Unlocked Masterclass Series:

As one of the most diverse and dynamic generations, Gen Z is changing the face of marketing.

This masterclass will bring together four of the UK's leading agencies in this space to share knowledge, insights, and current trends within key segments of the market.

In this virtual session, we’re delighted to be joined by Virtue, Impero, Zeno London and Trio Media.

We will delve into the complexities of marketing to Gen Z and provide actionable tips and solutions for brands looking to connect and engage with this influential demographic.