There is a crisis of short-termism in Media.

In the past decade there has been a race to the bottom. Media tactics that prioritize price over everything, too much focus on vanity metric, data availability and use changes, and Facebook and Google dominating ad spend and data collection. As a result, brands are not getting the value they should from their media investment.

James Shepherd from Atomic Altitude talks about the problems in the media ecosystem and what we need to do to change them.