Navigating the New Mum Economy in Healthcare and Pharma
Millennial and Gen Z mums are willing to tap into their $20tr spending power on themselves, but what will they spend it on with so few products on the market?
For decades, the market has focused on serving new babies - and new mums have often been neglected. With an overlooked $46+ billion women's health opportunity, we want to encourage brands to be part of this change and do better. This is why we've collated key insights that will help you to navigate and explore the future opportunities for the New Mum Economy.
Lilian Tse - Managing Partner and Co-Founder @Thread