Zeno London’s Digital Director, Ben Cooper will be discussing how can brands understand this generation, their unique behaviours and beliefs? And crucially, what does this mean for communications, content and social strategies aimed at this audience?

Presented by:

Ben Cooper - Digital Director

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Part of the Gen Z Unlocked Masterclass Series:

As one of the most diverse and dynamic generations, Gen Z is changing the face of marketing.

This masterclass will bring together four of the UK's leading agencies in this space to share knowledge, insights, and current trends within key segments of the market.

In this virtual session, we’re delighted to be joined by Virtue, Impero, Zeno London and Trio Media.

We will delve into the complexities of marketing to Gen Z and provide actionable tips and solutions for brands looking to connect and engage with this influential demographic.