The many use cases for First party data (1PD) in performance marketing

The phasing out of third-party cookies (3PC) has dominated the headlines in digital performance marketing for a couple of years and whilst tech platforms have offered up solutions and brands have doubled down on growing their 1PD, there is a need for a decentralised solution to work as an enabler; Data Clean Rooms.

In this session, Maria Thorpe - Head of Data and Alex Blaikley - Managing Partner, will talk about why 26 has partnered with InfoSum, the use cases for brands and why the time is now, for performance marketers to embrace Data Clean Rooms to empower their 1PD strategy.