The Metaverse is being touted as the next big frontier for brands and agencies alike, but the technology is still in its early stages, and the barrier for entry is quite high.
Cue in geo-spatial AR, where the metaverse and the real-world meet. From AR shopping to virtual signposting, geo-spatial AR lets you make the world your canvas, and it is easy to access for consumers.
In this Masterclass, Happy Finish, a global creative tech production agency who work with the likes of Balmain and Dolce & Gabbana, discuss the future of the Metaverse.
Watch Rainer Usselmann, Co-Founder of Happy Finish, and Jerome Botbol, Head of Immersive, speak about the power of geo-spatial AR, its potential uses, and how brands and agencies can utilise this technology to provide new experiences for consumers.
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