Charlotte Willcocks, Head of Strategy at Impero will take you through 3 of the biggest Gen-Z stereotype traps that brands fall into, and show you how to avoid them, using data from their real time Gen-Z insights platform, The Move.

Presented by:

Charlotte Willcocks - Head of Strategy

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Part of the Gen Z Unlocked Masterclass Series:

As one of the most diverse and dynamic generations, Gen Z is changing the face of marketing.

This masterclass will bring together four of the UK's leading agencies in this space to share knowledge, insights, and current trends within key segments of the market.

In this virtual session, we’re delighted to be joined by Virtue, Impero, Zeno London and Trio Media.

We will delve into the complexities of marketing to Gen Z and provide actionable tips and solutions for brands looking to connect and engage with this influential demographic.