In this masterclass, together we’ll cover the following key topics:

• The importance of writing for users, not bots
• Seamlessly integrating helpful content into existing pages using tools like the FAQ generator and content audits
• The art of building helpful content into new creations by analysing competitors
• Exploring new niches and crafting tangential content
• Measuring your success effectively with expert insights

Walk away with key takeaways and unlock the potential of helpful content!