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Rethinking Value, not Values: Helping people make choices in a recessionary world
Part of our 'Nailing PR in a Recession' Masterclass Series. While we have to rethink the value proposition we have as brands and businesses in this recessionary market, we need to remain committed to the values we have created in our brands, as a keyway to drive preference and loyalty in a challenging time.
Presented by:
Chris McCafferty - Group CEO @ MSL UK
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Looking for help finding the right agency to work with, Ingenuity can help. Get in touch with Wayne Edwards - wayne.edwards@ingenuitylondon.com