Despite mounting pressure for brands to invest in sustainability, 49% of marketers are wary of working on sustainability projects, over fears of greenwash accusations. And with legislation tightening, this number is only set to grow.

Media Bounty are on a mission to help brands approach green claims with confidence. Join Co-Founder Jake Dubbins and Strategist Ellie Malpas as they shares their no-nonsense IDGAF framework. By ensuring claims are Interesting, Data-driven, Goal-oriented, Accessible and Feasible, marketers can ensure statements reflect their organization’s goals, add value for consumers, and avoid the new penalties associated with greenwashing.