Large Language Models (chatbots) are near-universal tools for knowledge work.

However, they don’t come with a manual and much online advice is either too specific to a particular task or too vague to be of any use.

In this Masterclass, Big Group will explain in simple terms how the LLMs work and therefore how they can best be used to make our jobs in marketing easier.

Participants will come away with a clear understanding of the technology, how to use it better for marketing tasks and where AI is going over the next couple of years.