We visited VICE Media Group's office to have a chat with Nate Woodhead (Executive Creative Director - Europe) and Louise Lang (Director of Client Services - Europe) of Virtue, the agency powered by VICE.

 Virtue take a culture-centric approach to brand building and earlier this year we saw Virtue and VICE Insights launch The VICE Guide to Culture 2023.

 So we caught up with the team to explore the importance of brands being inside culture and their cultural predictions for 2023, from keeping up with new trends to 10 culture codes to keep us in lock step with youth culture.