Exploring the Future of AI in Commerce and Advertising

At MAD//Fest, The Ingenuity Group had the privilege of hosting our renowned matchmaking events and a series of dynamic panel discussions, bringing together the brightest minds in marketing and advertising.

This panel discussion focused on the transformative role of AI in commerce and advertising, featuring two esteemed industry leaders Swagat Choudhury, Global Director Commerce at Mars Wrigley and Brian Ludwicki, Data and Technology Director Digital Commerce at Assembly.

In this insightful discussion, Swagat and Brian provide their expert perspectives on:

• The current and future state of AI (2024 and Beyond)
• The integration of AI in the modern creative landscape into various business areas and identifying growth opportunities.
• The best practices for effective collaboration within the advertising content ecosystem to maximize AI potential.
• Exploring generative AI, tools and technologies, and upcoming developments in AI applications.
• The responsible usage of AI discussing guidelines and safeguards to ensure responsible AI behaviour and compliance with regulations.

Whether you're a brand or an agency, this panel is packed with actionable takeaways and expert advice.

If you’re a brand looking for a new agency in this area of expertise or an agency wanting to get in front of brands, get in touch with Joel Smith on at joel.smith@ingenuitylondon.com.