Unlocking the Secrets of Content Production

At MAD//Fest, The Ingenuity Group had the privilege of hosting our renowned matchmaking events and a series of dynamic panel discussions, bringing together the brightest minds in marketing and advertising.

We had the chance to delve into the ever-evolving world of content production with two renowned industry leaders: Matt Berry, former Head of Brand at Channel 4, and Ben Ingle, Business Director at Stink Studio.

In this engaging discussion, Matt and Ben share their invaluable insights on:

• Defining content in today's ever-evolving digital landscape
• The current major focuses in content production
• The marketer’s role on the brand client side
• How to develop a robust and effective content strategy
• The impact of AI on content production and what it means for the future

Whether you're a brand or an agency, this panel is packed with actionable takeaways and expert advice.

If you’re a brand looking for a new agency in this area of expertise or an agency wanting to get in front of brands, get in touch with Joel Smith at joel.smith@ingenuitylondon.com.