Revolutionizing Shopper and Experiential Marketing

At MAD//Fest, The Ingenuity Group had the privilege of hosting our renowned matchmaking events and a series of dynamic panel discussions, bringing together the brightest minds in marketing and advertising.

This panel discussion focused on the evolving landscape of shopper and experiential marketing, featuring three esteemed industry leaders, Michael Brown, CEO of Asociate, Grace Charge, Director of Brand Experience and Partnerships at Westfield Rise, and Nancy Cullen, CEO and Founder at Space and People.

In this insightful discussion, Michael, Grace, and Nancy provide their expert perspectives on:

• The evolution of shopper and experiential marketing
• The leading categories and brands which have excelled in experiential and shopper marketing.
• How to understand the needs, pressures, and challenges that brands face in this space.
• Building strategies for incorporating media into experiential and advertising campaigns.
• The best practices for working with partner agencies to achieve optimal results.

Whether you're a brand or an agency, this panel is packed with actionable takeaways and expert advice.

If you’re a brand looking for a new agency in this area of expertise or an agency wanting to get in front of brands, get in touch with Joel Smith on at joel.smith@ingenuitylondon.com.