In a world divided by cultural clashes, what opportunities and challenges are there for brands? It’s not just about having an identity; it’s about having the right one. This ACNE Dives In session explores how brands can stay true to their values while tapping into the pulse of cultural moments.

In such a fragmented landscape, the challenge lies in engaging diverse audiences with precision. Data being the superhero in this narrative. Zooming in on how data can decode the complexities of audience behaviour, this session offers a roadmap for brands to connect authentically to their consumers. It’s about moving beyond assumptions and relying on concrete insights to craft impactful campaigns.

Brand Speakers: 

• Ian Turner, Head of Partner Solutions, Google UK
• Emily Laws, Head of Brand, Lucky Saint
• Joel Midgley, Head of Marketing, The Guardian
• David Child, Brand and PR Director, Europe, Thomas Cook