Harnessing the Power of Influencer and Social Media Marketing

At MAD//Fest, The Ingenuity Group had the privilege of hosting our renowned matchmaking events and a series of dynamic panel discussions, bringing together the brightest minds in marketing and advertising. 

This discussion focused on the dynamic field of influencer and social media marketing, featuring two esteemed industry leaders Dom Dwight, Strategy and Innovation Director at Bettys & Taylors of Harrogate and Lindsay Turner, Director of Marketing and Communications at LADbible. 

In this insightful discussion, Dom and Lindsay provide their expert perspectives on:

• The growth of influencer and social media
• Getting content out there quickly while maintaining brand boundaries, allowing creative freedom, and ensuring success.
• Best practices for collaborating with influencers
• Social Media as a powerful shortcut for search

Whether you're a brand or an agency, this panel is packed with actionable takeaways and expert advice.

If you’re a brand looking for a new agency in this area of expertise or an agency wanting to get in front of brands, get in touch with Joel Smith on at joel.smith@ingenuitylondon.com.