Influencer marketing has proved itself as one of the core ways to engage a younger demographic to market products and educate potential customers, driving them to become loyal customers.
Established FS brands are now turning to influencers to tap into this new marketing avenue but it is far from simple...
As TikTok and Instagram become the new battle ground for the industry and influencers share unmoderated financial advice the effects can be extremely damaging.
How then can financial marketers navigate the complexity of engaging influencers to promote their brand, products and services and do so with honesty, integrity and authenticity within FCA guidelines? Watch the discussion featuring Natwest, Nutmeg, Schroders, M&C Saatchi and Paradise.
Subscribe to Ingenuity’s content hub
Receive the latest interviews, insights and trends straight to your mailbox.