Sustainability has slowly become top of the agenda when it comes to brands, their identity and how they attract a new environmentally conscious generation.
At the same time things like fast-fashion, consumerism have also been growing, with Black Friday personifying this.
So the question is can this be balanced? Join Fanclub, Planet Shine and Oddbox as they discussed whether we can have a Green Friday?
Subscribe to Ingenuity’s content hub
Receive the latest interviews, insights and trends straight to your mailbox.