Did you know only 16% of consumers understand what the metaverse is....

As part of Leeds Digital Festival, Ingenuity moderated an expert panel discussing what it takes for brands to succeed in the emerging Metaverse. This video discusses how Web 3 is defined by ownership and control over privacy, the importance of brands being authentic in this space and what opportunities are available at every brand’s fingertips.

Speakers:

🌐 James Ross, Managing Director at Hype (The largest WEB3 marketing agency in the world)

🎮 Stephanie Whitley, Chief of Staff at Dubit (20 years creating digital gaming worlds and experiences)

😎 Adam Proops, COO at plai (Emerging tech studio at the forefront of AR technological innovations)