The Marketing Procurement Club

Marketing procurement, in turn, has had to work increasingly hard to re-establish its positioning and educate the agency community about the internal force to drive brand growth. The way brands are engaging with agencies is becoming more and more flexible. It’s less about price primarily - though it will always be about price partially.

Recently, consultancy The Hackett Group identified eight barriers to procurement transformation (What are the eight barriers to procurement transformation? – Supply Management (cips.org), and it just reinforces my instinct. No, perhaps it’s more like 90%. And it’s not even ‘transformation,’ it’s simply the day-to-day showing up and trying to do a great job in a great team.

Join us on Nov 30th for the networking launch event of the Marketing Procurement Club

Marketing procurement, in turn, has had to work increasingly hard to re-establish its positioning and educate the agency community about the internal force to drive brand growth. The way brands are engaging with agencies is becoming more and more flexible. It’s less about price primarily - though it will always be about price partially.

Recently, consultancy The Hackett Group identified eight barriers to procurement transformation (What are the eight barriers to procurement transformation? – Supply Management (cips.org), and it just reinforces my instinct. No, perhaps it’s more like 90%. And it’s not even ‘transformation,’ it’s simply the day-to-day showing up and trying to do a great job in a great team.