Ingenuity Hub Ingenuity Hub
  • Account
    • Register / Sign in
  • Menu
    • Home
    • For Agencies
    • Ingenuity Events
  • Communities
    • CMO of the Future
    • Marketing Procurement Club
    • The PR Link
    • Partnerships Connected
  • Services
    • Contact us
    • Visit Ingenuity
  • For Brands
    • Content
    • Masterclasses

For Agencies

  • Home
  • For Agencies
  • Cultural Moments, Impact on Brands and the Fempowerment Wave with Helen James

Cultural Moments, Impact on Brands and the Fempowerment Wave with Helen James

16 November 2022

We sat down with Helen James, CEO at CPB Europe to discuss Helen's Marketing Week article, reflecting on watershed cultural moments such as the Lionesses win and what impact this had on brands riding the 'fempowerment' wave with intention. We explored the marketing response from brands as well as diving into what the future looks like for brands and agencies who want to be authentic in their approach, and not be accused of merely jumping on the bandwagon.

Subscribe to Ingenuity’s content hub

Receive the latest interviews, insights and trends straight to your mailbox.

Want more content?

How hosting events can grow your agency new business pipeline
Subscribe to Ingenuity’s content hub

Receive the latest interviews, insights and trends straight to your mailbox.

More For Agencies
A group listening to the event
How hosting events can grow your agency new business pipeline
How to win the Chemistry Sesh during a Pitch Process
Learn about what makes a successful chemistry session with Top 5 tips from our managing partner, Duncan Wood.
Ingenuity
Content
  • Brand Insights
  • Agency Insights
  • Masterclasses
  • Events
Services
  • Ingenuity home
  • Agency services
  • Brand services
  • Events Calendar
Social

  • Privacy Policy
    Cookie Policy
    Consent Preferences
  • Made by Bull design studio
  • Copyright © 2025 Ingenuity London