Ingenuity Hub Ingenuity Hub
  • Menu
    • Home
  • Services
    • Contact us
    • Visit Ingenuity
  • For Brands
    • Brand Insights
    • Agency Selection
    • Marketing Procurement
    • Brand Partnerships
    • Events
    • Masterclasses
  • For Agencies
    • Agency Insights
    • New Business & Agency Marketing
    • Events

Brand Insights

  • Home
  • Brand Insights
  • Rise of the Finfluencer

Rise of the Finfluencer

21 February 2022

Influencer marketing has proved itself as one of the core ways to engage a younger demographic to market products and educate potential customers, driving them to become loyal customers.

Established FS brands are now turning to influencers to tap into this new marketing avenue but it is far from simple...

As TikTok and Instagram become the new battle ground for the industry and influencers share unmoderated financial advice the effects can be extremely damaging.

How then can financial marketers navigate the complexity of engaging influencers to promote their brand, products and services and do so with honesty, integrity and authenticity within FCA guidelines? Watch the discussion featuring Natwest, Nutmeg, Schroders, M&C Saatchi and Paradise.

Subscribe to Ingenuity’s content hub

Receive the latest interviews, insights and trends straight to your mailbox.

Want more content?

The Experts Shaping the Future of the Metaverse
Subscribe to Ingenuity’s content hub

Receive the latest interviews, insights and trends straight to your mailbox.

More Brand Insights
The Experts Shaping the Future of the Metaverse
The agencies leading the metaverse-agenda come together to answer the important questions
The Metaverse: A New Way for Banks to Engage Youths

Subscribe

By subscribing, you confirm you’re happy for us to send you all our latest Ingenuity videos and articles.

Ingenuity
Content
  • Brand Insights
  • Agency Insights
  • Masterclasses
  • Events
Services
  • Ingenuity home
  • Agency services
  • Brand services
  • Events Calendar
Social

  • Privacy Policy
  • Cookie Policy
  • Made by Bull design studio
  • Copyright © 2022 Ingenuity London

By using this website, you agree to our cookie policy . We use cookies to provide you with a great experience and to help our website run effectively.