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What 50 brands said about the agency shop windowIt’s been a bizarre couple of years. The agency landscape and a client’s ‘marketing mix’ has changed considerably. However, have the rules of attraction between clients and agencies changed to the same extent?
To Link-in... or not to Link-inYears ago, I sat in a meeting with an agency's top talent, in which there was a 20-minute discussion about whether to “link in” with a prospect before or after a meeting. The days of this being the only thing to think about on the platform are long gone......
What agencies now need to do to ensure their channel strategy is match-fit for winning new business
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- What 50 brands said about the agency shop windowIt’s been a bizarre couple of years. The agency landscape and a client’s ‘marketing mix’ has changed considerably. However, have the rules of attraction between clients and agencies changed to the same extent?
- To Link-in... or not to Link-inYears ago, I sat in a meeting with an agency's top talent, in which there was a 20-minute discussion about whether to “link in” with a prospect before or after a meeting. The days of this being the only thing to think about on the platform are long gone......
- What agencies now need to do to ensure their channel strategy is match-fit for winning new business
GOAT, M&C Saatchi and Ingenuity on the Industry wide search for talentWhile it’s a great time to be in recruitment, it’s been an incredibly frustrating period for those struggling to build a future-proof team of marketers. Whether it’s content, events, PR or new business, one of our most common client enquiries is, “We’re recruiting for X, do you know anyone?” (This is second only to, “How do we get [and win] more briefs?”)