Brand Communities
Masterclasses
Earning your place in Youth CultureLivity tell you why your brand needs to earn their place in youth culture (and how to do it).
Rethinking Value, not Values: Helping people make choices in a recessionary worldPart of our Nailing PR in a Recession series, presented by MSL
Actions speak lounder than words: brand behaviour in recessionary timesPart of our Nailing PR in a Recession series, presented by Weber Shandwick
Five Golden Rules to help your music cut throughImpero present their 5 golden rules on using music in advertising
Demystifiying Music: How to work effectively with music at any price point and have fun doing itBBH explore and dispel some of the myths around music in advertisement
Sonic Branding on Social
Roots + Codes - The Brand Rules of Engagement in MusicTruant explain how a brand can engage credibly and authentically in music scenes
The Messy Middle of the Social Commerce Journey
Living Brand Index MasterclassLearn about the Living Brand Index from Good Relations
Micro-guide to Social Commerce Consumer Insights
Tik Tok Masterclass
Social Commerce on Facebook & Instagram
Geospatial AR: The Metaverse on the GoWatch Happy Finish, speak about the power of geo-spatial AR, its potential uses, and how brands and agencies can utilise this technology to provide new experiences for consumers.
Rise of the FinfluencerA roundtable taking a deep dive into the rise and impact of influencer marketing across financial services
Alcohol RoundtableWith the market for Low & No products having exploded over the last couple of years and the growth showing no signs of slowing, it is an incredibly exciting time for the category
Staying in TonightFollowing the explosion of eCommerce sales in 2020, and the ever-increasing popularity of DTC services and last-mile delivery apps in 2021, the question is: where are the opportunities for drinks brands?
Green Friday?With sustainability key for brands going forward, how can that be aligned with the idea of Consumerism and Black Friday?
Drinkin CultureWe look at the evolution of the opportunities for drinks brands in brand partnerships, particularly how to engage with fans by tapping into contemporary culture
Nobody does it Meta...How to grow brands in the MetaverseThis video discusses how Web 3 is defined by ownership and control over privacy, the importance of brands being authentic in this space and what opportunities are available at every brand’s fingertips.
Meet me in the Metaverse: What does it Mean for Consumer Brands
Interviews, Panels, Debates
Growing in Grocery: The Northern FMCG Debate 2023Watch a panel of experts depate the forcing driving the transformation of FMCG
CDMO at L'Oréal talks their marketing mixWe sit down to discusss the Marketing Mix at L'Oréal
The Marketing Mix of Lloyds Banking GroupA unique look at the Marketing Mix at Lloyds Banking Group.
Cultural Moments, Impact on Brands and the Fempowerment Wave with Helen JamesWe sat down with Helen James, CEO at CPB Europe and talked watershed cultural moments and the impact on brands riding the fempowerment wave.
Brand Partnerships
What brands do consumers want to see at Festivals in 2023?With FMCG brand budgets on the decrease across live events, which brands should be investing in festivals? 1000 festivalgoers reveal all.
How to authentically recruit and connect with consumers via brand licensing in 2023In today’s world, it’s not just about sales and flogging products - brands must stand for something and be a part of positive change that earns loyal and prospective customer’s respect. The licensing industry must pivot in line with this in order to remain relevant.
Brand partnerships across live experiencesIdeating new ways to excite consumers during covid was a tough task. In 2020, the world of in-person came to a halt, but brands got creative to fit the new mould of the virtual world.
Authenticity and Culture in Brand PartnershipsPartnerships, either with other brands or celebrities, can be incredibly successful tools for brands to establish their cultural credibility, build deeper emotional connections with their consumers and raise their brand profile.
The brands reaching new heights with live experience partnerships post covidAny live experience that didn’t don a brand partnership pre-covid was a missed opportunity. Back then, live experiences and brand partnerships came hand in hand, and brands rejoiced in the ability to reach new audiences, rake in the revenue and rally full steam ahead on product launches in new and creative ways.
Festival season may be over, but brand activation is back.In the face of the summer season’s initial collapse, which began with the decision to reschedule Glastonbury despite their efforts to move ‘Heaven and Earth’, festival season returned. The window of opportunity for brands looking to build an in-person connection on a level playing field (quite literally), finally reopened after 2 years of music lovers waiting to dance, thrash and stage dive without the risk of infection.
The Perfect Partnerships that need to happen in 2022!Ingenuity's top 20 choices for Brand Partnerships that we cannot believe haven't happened
Brand partnerships and esports post pandemicAt the start of 2020, and the global pandemic, the brand partnerships team here at Ingenuity predicted a high rise in interest of esports and brand sponsorship collaborations.
Growing your partnerships in 2021-22A 5-point plan in driving new relationships with brands
Articles & Reports
Where does great creative work come from, really?The strength of the agency/client relationship is in fact the most important variable influencing marketing success. The relationship is the ‘magic sauce’ for creativity.
The Metaverse: A New Way for Banks to Engage YouthsAn array of brands are beginning to build a metaverse infrastructure. One industry however has not been quick off the mark...banking.
Rise of the Finfluencer: top takeaways for any FS brand looking to leverage influencer marketingThere’s a bit of an elephant in the room when it comes to the playing field of influencer marketing in the financial services space...
What the metaverse means for brands and agenciesThe metaverse was first coined almost 20 years ago by Neal Stephenson in the science fiction novel Snow Crash. He described the metaverse as being a virtual space where people could present themselves digitally. Smart guy.- How to authentically recruit and connect with consumers via brand licensing in 2023In today’s world, it’s not just about sales and flogging products - brands must stand for something and be a part of positive change that earns loyal and prospective customer’s respect. The licensing industry must pivot in line with this in order to remain relevant.
Why brands need to target more personallyIn a world where everything is rapidly moving and consumers are expected to retain information at lightning speeds, it’s undoubtedly imperative for brands to stand out. For the sake of this article, we’re going to take a deep dive into the world of loyalty in partnerships and personal targeting in marketing.
Agency Intel
Key observations about agencies in the NorthThe Northern brand and agency scene is evolving at a rate of knots. There’s no shortage of creativity and agency talent for a consultancy like Ingenuity to nurture and support, which I personally find hugely exciting.
The Top Agencies Building Brands In The Metaverse One Year OnWhich forward-thinking agencies should marketing teams and procurement professionals have their eye on? As part of my Agency Hotshots series, here are my Top 11 Metaverse Moguls for your perusal.
The top agencies for your next sustainability campaignIn 2022, consumers are savvier than ever, and customer affinity to a brand is no longer centred on brand look and feel. We care more now about who we give our cash to, than what we spend it on. And our affinity to a brand is measured in its purpose, values, and meaning.
The performance marketing agencies leading the way post pandemic*Must read if you’re a fan of bottomless brunch
Social and Content Agencies leading the wayWhen you search ‘social media and content agency UK’ on Google, you’ll get roughly 6,120,000,000 results. That’s a lot of zeros… and a tall order for any brand marketer to trawl through these results in the hope of finding that needle-in-a-haystack agency that’ll help them create marketing magic.