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In the face of economic uncertainty, consumers are finding reassurance in small indulgences, leading to the emergence of the “sweet treat economy”.

What is CGI? CGI, or computer-generated imagery, is the creation of visual content with technology, a technic that involves 3D modelling, animation and rendering to produce lifelike visuals ranging from fantastical worlds to hyper-realistic product rendering.

The FemTech industry has experienced a recent boom in the market. Innovative products have been supported with bold campaigns, born out of the need to address long-standing problems that women have been facing in the health industry.

Out of home (OOH) advertising is a powerful tool in any marketer's arsenal. When used effectively, it enables brands to leap into the public consciousness, tapping into the ever-evolving consumer landscape and embedding themselves in the cultural lexicon.

We’ve seen Donald Trump being wrestled to the ground by police officers, Pope Francis looking swanky in his puffer jacket, and a recent series of Taylor Swift inspired explicit deepfake images.

With the latest digital innovations now bringing AI to the forefront of marketers' minds - how will these new tools redefine creativity in 2024?

Christmas ads in 2023, brands compete for online metrics and impressions and success is measured not only by sales but also by views, engagements, and impressions, emphasizing the importance of creativity to make a lasting impact .

The strength of the agency/client relationship is in fact the most important variable influencing marketing success. The relationship is the ‘magic sauce’ for creativity.

In today's competitive agency landscape, finding new business opportunities has become more challenging.

Whether you’re starting an agency, scaling it up, or have a long-established business, growing your client base is no easy task. From defining your growth goals to developing a scalable business model, achieving success in such a crowded field requires careful planning, a willingness to push boundaries, and a desire to learn from your successes and failures.  

We reached out to our research partners over at ImpactSense and together we surveyed 150 senior PR and communications professionals about their willingness to adopt Artificial Intelligence (AI) – and for what purposes.

For marketing, PR, and creative professionals, new business meetings are sometimes an unwelcome, if necessary, addition to already busy schedules.

This was also a comment on the ephemeral nature of the trade media: today’s razor-sharp insight is tomorrow’s greasy food wrapper.

As the great Fleetwood Mac once described, there’s nothing worse than being Second Hand News. In other words, don’t let someone beat you to your own message: take centre stage yourself.

With our new business events driving so much success for agencies in 2022, we’re hoping 2023’s calendar of events will be no different. But what can our team tell you about getting the most out of the day?

Over the 14 years of events running, we’ve been lucky enough not to just match brands and agencies, but also watch how their relationships have grown and the success of the content they’ve generated.

Being at the forefront of driving new business for agencies (sat on both sides of the coin in terms of client side and agency side) our CEO and Founder, Chris Kemp, came up with the brilliant idea of leveraging this and bringing agencies and brands together in a different way, not explored before.